Bill Richards

Hi I'm Bill Richards, SVP Entertainment Mktg, Digital media, and Business Development.

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Bill Richards is a highly experienced Marketing Executive who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of digital industries, including online media, brand and product roll-out. Strong technical and business qualifications with an impressive track record of more than 16 years of hands-on experience in strategic planning, building online audiences and profiles, business unit development, project and product management, and system engineering strategies. Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.

VP Marketing at Universal Records

May 2003 - June 2007

Shaped marketing strategies for the development of high-visibility talents such as Elton John, The Who, Prince, among dozens of others Created an innovative product roll-out promotion for media icon Prince to promote the launch of a new album with a contest to win a private concert in Prince’s home; attracted over $10 million in earned media Aligned top-tier artists such as Elton John and 3 Doors Down with major sporting events such as the Super Bowl and the Daytona 500 Guided an unknown artist at Universal into a two million unit seller, generating over $20 million in 18 months

Sr Director of Sales at Zomba/ Jive Records

2000 - 2003

Key member of the core sales and marketing team that launched groundbreaking pop acts such as Britney Spears and The Backstreet Boys and guided them to become multiplatinum success stories

Adjunct Professor at New York University

2012

Teaching summer 2012 - Entrepreneurship: Developing the Music Business Venture

SVP Marketing & Sales at Wind-up Records

June 2007

Oversee and lead marketing campaigns across multiple platforms: digital and social media, print, television, radio, licensing, live entertainment venues, campuses and physical retail Manage marketing, sales, publicity, and digital media departments of 30+ people with multimillion dollar budgets Create and grow relationships with content creators, major retailers (from Best Buy to Wal-Mart) and strategic brand partnerships (with NFL, NBA, MLB, ABC, CBS, NBC, Fox and others) Drive prolific new product roll-outs, including campaign strategy, content creation, packaging design, promotional plan and financial forecasting and management Develop bridges to target all market segments including: Multicultural, Event, Mobile, Youth, Experiential, and Sponsorship Extensive relationships with key executives in the agency, branding, entertainment, and sports community

Georgia State University - J. Mack Robinson College of Business

1997 – 2001

BBA

Art Institute of Atlanta

1991 – 1993

Associates degree

Concentration: Music performance/engineering